Dubai: 6 Iconic Fashion Pop-Ups Happening Right Now That You Cannot Miss

From chic beach takeovers to vibrant poolside paradises, Dubai’s fashion scene is buzzing with excitement at the moment, and you’re invited to be a part of it. Ranging from mid-May to June, you don’t have much time to tick off all the pop-ups on your list. So grab your shades, slip into your favourite ensemble, and come with me as we dive into a world of luxury, style, and endless inspiration together!

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1. Louis Vuitton At Atlantis The Royal

Embark on an adventure with Louis Vuitton’s Vivienne mascot figures scattered across Atlantis the Royal. Scan the QR codes for a delightful augmented reality experience, unveiling the playful character’s vacation escapades. Plus, don’t miss out on their limited-edition trunk stickers celebrating the resort’s first birthday, available until May 31. Catch the AR magic daily until the end of May. Visit their website for more information.

2. Dolce & Gabbana At Cloud 22

Picture this: Cloud 22 transformed into a Dolce & Gabbana paradise, complete with their iconic majolica print splashed across everything from daybeds to umbrellas. Dive into their special poolside menu while soaking up the stylish atmosphere. And if the urge to shop strikes, just mosey over to their pop-up store on the Galleria Level. It’s a vibe you won’t want to miss, running until June 2024, from 10 am to 7 pm daily, starting at AED 450 per person. Visit their website for more information.

3. Second Summer x Mare by Bussola

Mare By Bussola at The Westin Dubai Mina Seyahi is now adorned with the Island Girl capsule collection from the sustainable fashion brand Second Summer. Picture sun-loungers, pillows, and parasols decked out in vibrant prints. And guess what? You can sport the look too! Head to the pop-up on-site for a try. Dive into the island vibes daily from 9 am to 8 pm. Visit their website for more information.

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4. Dior At Nammos Beach Club

Calling all Dior devotees! Nammos Beach Club is now dripping in Dior flair, from signature prints on buggies to parasols. And guess what? There’s a pop-up store onsite, so you can snag a souvenir to remember the experience by. Don’t wait too long, though; this collaboration lasts until the summer of 2024 (mostly June). Catch the Dior wave at Nammos Dubai, Four Seasons Resort Dubai at Jumeirah Beach, for just AED 300 per sunbed. Visit their website for more information.

5. Ferragamo x Bungalo34 Pop-Up

Indulge in holiday vibes at the Ferragamo x Bungalo34 pop-up, where ice-blue hues and Italian chic collide. Dive into the latest Ferragamo collection while savouring authentic Italian dishes inspired by the fashion house’s heritage recipes. Sip aperitivos from afternoon to after-dark, celebrating style under the Dubai sun. This ultra-glam experience is a must-visit until May 14, located at Pearl Jumeira Nikki Beach Resort & Spa Dubai. Visit their website for more information.

6. Les Benjamins At W Dubai – Mina Seyahi

Looking for coastal-inspired luxury streetwear? Look no further than Les Benjamins’ pop-up at W Dubai – Mina Seyahi. Dive into a collection of resort wear featuring printed shirts, chic Tees, and statement caps perfect for weekend lounging or poolside posing. Head to Ginger Moon daily to soak up the style vibes. Visit their website for more information.

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