Danish fashion house BESTSELLER has recently unveiled an exciting showcase of its top retail brands in the UAE. This includes popular names like Jack & Jones, Vero Moda, ONLY, and more, along with some premium upcoming brands. Come with me, and I’ll tell you all the stellar details you need to know.

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Expansion Plans In The UAE

BESTSELLER, known for its contemporary apparel and accessories, is gearing up to expand its presence in the UAE. They are set to open their first flagship Jack & Jones store in the region soon. This announcement was made during the grand showcase of BESTSELLER’s brands at their regional head office in Dubai Design District.

Tech & Sustainability In Fashion

Driven by a commitment to tech and sustainability in fashion, BESTSELLER’s office and showroom are designed to cater to wholesale, e-commerce, and retail partners in the MENA region. The fashion house has implemented various initiatives to enhance the customer experience, from buying to data analysis and optimizing customer and product performance.

Customer Commitment & Affordable Fashion

Elke Jungbauer, Commercial Director, BESTSELLER MENA, highlighted the brand’s commitment to quality, craftsmanship, and affordable fashion. BESTSELLER focuses on trendy designs and competitive pricing to make fashion accessible to a wide range of customers, setting itself apart in the wholesale and retail landscape.

NOOS Program

BESTSELLER’s NOOS program, short for ‘Never Out of Stock’, ensures that key items are always available, providing customers with a reliable selection of wardrobe essentials year-round. This enhances the shopping experience, fosters brand loyalty, and builds trust with customers.

Digital Innovation

BESTSELLER has also integrated digital tools into their showroom and web store, enhancing the shopping experience for customers. These innovations underline the brand’s commitment to excellence and growth in the UAE and beyond.

Future Plans

While BESTSELLER has already made strides in the region, such as opening its first Vero Moda Partner Retail store in Jordan in November 2023 and launching 12 Jack & Jones Partner Retail Stores in the MENA region, including Saudi Arabia, Kuwait, and Jordan, the fashion house is also planning to launch e-commerce operations for Jack & Jones and Vero Moda in the coming year.

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