Founded in 2015, elGrocer came into existence with a singular mission: to revolutionise the grocery delivery experience in the UAE. The aim was simple yet profound – to offer consumers a seamless, efficient, and rapid way to get their groceries tailored to the unique needs of the local populace. The company is committed to bridging the gaps in the local market, ensuring that every aspect of its service is designed with the customer in mind. Keep reading to find out more about this trailblazing app and to unlock a special discount!

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Staying Strong In The Face Of Challenges

In 2020, just before the onset of COVID-19 restrictions, elGrocer witnessed a significant surge in orders, spiking up to an impressive 400%. To meet this sudden spike in demand, the company had to swiftly onboard 300% more staff, showcasing their adaptability and commitment to customer satisfaction.

A Strategic Partnership

elGrocer’s strong online presence caught the attention of the Emirates Telecommunications Group Company (Etisalat Group), leading to a significant development in 2021. Etisalat Group acquired 100% of elGrocer, unlocking synergies that would enhance the digital marketplace experience for consumers.

Synergies Unleashed

The acquisition by Etisalat Group proved to be a strategic move, complementing their existing marketplace services under the brand “Smiles” while expanding elGrocer’s reach. Raed Hafez, CEO of elGrocer, expressed his enthusiasm about the partnership, highlighting the opportunity to leverage Etisalat’s digital capabilities and network to accelerate their expansion plans.

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The Birth Of Smiles Market

In response to consumer concerns about product availability, elGrocer launched Smiles Market, their darkstore. This service focuses on ensuring that every item you order is readily available at any time, guaranteeing quality and convenience. elGrocer’s commitment to excellence paid off, with Smiles Market achieving an impressive 99% product availability rate, setting a new benchmark in the market.

A Promise Fulfilled

One of the key factors behind Smiles Market’s success is its unwavering commitment to delivering on its promises. Customers can rest assured that the service will consistently provide quality products, eliminating the need for replacements and ensuring a hassle-free shopping experience.

Something Special Just For You

To make things more interesting for you guys, Gulf Buzz has a special code where you can get 50% off up to AED 20! All you have to do is enter ‘BUZZ50’ at checkout, and you’re all set to go! New users can apply this code up to 3 times and get free delivery on the Smiles Market only.

So, that’s the story of elGrocer, a company that started with a mission to make grocery shopping in the UAE better, easier, and faster. From understanding the needs of its customers to expanding its reach through partnerships, elGrocer has truly revolutionized the grocery shopping experience. With Smiles Market, they’re not just delivering groceries; they’re delivering on their promise to make life a little bit easier for all of us.

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