Starting today, preapre to dive into an immersive experience packed with limited sneaker drops, pulsating music showcases, and captivating workshops that promise to ignite the passions of sneaker-heads and street-style aficionados alike. Welcome to ASICS Sportstyle X SVD – where the world of sports, art, and fashion blend together to make an electrifying pop-up event at BRED Abu Dhabi. Come with me, and I’ll tell you all the details you need to know.
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ASICS & SVD Take Centre Stage
Set against the stunning backdrop of Yas Bay Waterfront, from April 24th to 28th, this five-day extravaganza celebrates the convergence of global cultures through the lenses of music, fashion, art, and sports. ASICS and SVD come together to weave a tapestry of innovation and urban sensibilities, blending Japanese heritage with contemporary streetwear vibes.
A Sneak(er) Peek Inside
Imagine bringing together classical Japanese architecture with the raw, industrial aesthetics of Europe – that’s exactly what you’ll find sprawled across the two floors of this iconic pop-up. You’ll be treated to a visual feast showcasing the latest ASICS releases and exclusive collaborations from SVD. Dive deep into the world of Needles, Hidden NY, WOODWOOD, and more, curated by Kiko Kostadinov Studio and ASICS.
Sound Mind, Sound Body
Rooted in ASICS’ ethos of “Sound Mind, Sound Body,” the pop-up space exudes a blend of sleek minimalism and disruptive energy. Inspired by ASICS’ campaign promoting the transformative power of movement, visitors are invited to immerse themselves in the concept of art in motion, exploring the symbiotic relationship between body and mind.
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Art In Motion
Don’t miss the centrepiece of the pop-up experience: Art in Motion. Here, you can witness special sneaker customisations by acclaimed designers Ali Cha’aban, Junaynaah, and Kickstq. Engage in captivating talks and videos as these visionaries share their design journey, all while indulging in refreshing beverages at the Ice Cream Bar or unleashing your creativity in Sip & Paint sessions.
The Beat Of BRED
And it’s not all about the shoes (but it kind of is all about the shoes). BRED Abu Dhabi also has an eclectic lineup of local DJs and exclusive parties hosted by Soho House, Green Room, and House of Yanos. From artists like J Hus, Metro Boomin, Don Toliver, and so many more, you can’t miss out!
Experience The World BRED Abu Dhabi-Style
Join BRED Abu Dhabi for an unforgettable journey through the realms of music, fashion, art, and sports. ASICS X SVD invites you to immerse yourself in a world where boundaries blur and creativity knows no limits. Don’t miss out on this unique opportunity to elevate your mind through product, music, and culinary delights. Get your tickets here.
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