After 65 days of nonstop fun, entertainment and over-the-top shopping, Dubai Summer Surprises 2024 came to an end on Sunday, September 1st. This DSS brought thousands of new experiences, fantastic dining deals, endless thrills, and so much more to the city! Not to mention, this year’s edition was jam-packed with citywide celebrations, unbeatable bargains, and unforgettable memories, making summer the perfect time to be in Dubai. Come with me, and let’s recap some of the most exceptional moments from this year’s DSS!
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1. Endless Surprises Across The City
Every corner of Dubai had something special to offer, from delicious food festivals to exciting attractions and adventure-filled moments. The city came alive with live music, comedy shows, thrilling prize draws, and amazing family-friendly activities. Whether it was indulging in superb staycation deals or exploring endless attraction offers, there was always something new to discover.
2. A Grand Finale Of Fun & Excitement
From June 28 to September 1, DSS 2024 delivered nonstop fun at pocket-friendly prices. Organized by Dubai Festivals and Retail Establishment (DFRE), this year’s edition was the biggest, most exciting, and best-value DSS ever. The final weekend was a blast, with residents and visitors alike unlocking incredible surprises and unforgettable experiences all around the city.
3. Star-Studded Entertainment
One of the most popular highlights of DSS was the diverse line-up of artists performing in Dubai. The festival welcomed international musicians, comedians, and literary stars who celebrated the city’s cultural diversity. The Beat the Heat DXB festival, Bollywood classics from Shaan, Iranian pop by Reza Sadeghi, Filipino rock with Parokya Ni Edgar, and hilarious comedy from Tom Alban were just a few of the many unforgettable performances that lit up the city.
4. Movie Magic & Fun For All Ages
DSS brought a season of spectacular cinema with its Movie Magic schedule, featuring regional and global premieres, celebrity meet-and-greets, and exciting giveaways at Roxy Cinemas. Kids and adults alike enjoyed immersive film-themed activities, from children’s events to special experiences like Ladies Night and Mama’s Club. Lucky winners walked away with amazing prizes through the Scratch and Win and Lucky Seats promotions, while Modesh’s 25th Anniversary celebrations rewarded 25 lucky participants with fantastic experiences.
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5. A Feast For Food Lovers
Foodies were in for a treat with 2 summer-exclusive gastronomy experiences. DSS introduced Sizzling Summer Eats and brought back the popular Summer Restaurant Week, allowing everyone to explore Dubai’s vibrant culinary scene at affordable prices. From casual eateries to world-renowned restaurants, there was no shortage of delicious adventures.
6. Shop Till You Drop
Shopping enthusiasts found endless reasons to rejoice with thousands of unbeatable offers throughout DSS. Over 800 brands and 3,500 stores participated in the DSS Sales Season, offering discounts of up to 75%. The 12-Hour Sale, Daily Surprises, and Final Sale with up to 90% off made shopping even more exciting, while mega prizes and cash rewards totalling AED 50 million kept the excitement going. The grand prize of AED 20,000 capped off a thrilling final weekend of raffles and rewards.
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7. Family Fun At Malls & Modesh World
Dubai’s shopping districts turned into entertainment hubs, offering live family shows, roaming performers, and unique activations. Modesh and Dana, Dubai’s beloved characters, made a 10-week tour of the city’s malls, delighting children and adults alike. Modesh World at Dubai World Trade Centre celebrated its 25th year with exciting new rides, an inflatable zone, and non-stop performances.
8. Fun & Fitness for All
Beyond shopping and entertainment, DSS offered vibrant indoor runs for everyone, from families to fitness enthusiasts. Malls like Dragon Mart, Mall of the Emirates, and Dubai Festival City Mall buzzed with energy as people of all ages participated in these fitness challenges.
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9. Pocket-Friendly Adventures For Everyone
The final weekend of DSS wrapped up a summer filled with exclusive offers, free activities, and value-packed experiences. Families, friends, and adventure lovers discovered Dubai’s top attractions at unbeatable prices, thanks to deals like Kids Go Free and special discounts for residents. The DSS Entertainer app unlocked over 7,000 buy-one-get-one-free deals, making it easy for everyone to enjoy the best the city had to offer.
A Summer to Remember
Dubai Summer Surprises 2024 was supported by a variety of strategic partners, including Al Futtaim Malls, Al Zarooni Group, AW Rostamani Group, Dubai Holding Asset Management, Emirates Airlines, ENOC, Majid Al Futtaim, Merex Investment, Nakheel Malls, and Talabat.
With endless fun, unbeatable deals, and incredible entertainment, this summer in Dubai was one for the books!
For more highlights from this year’s DSS, follow @CelebrateDubai and @StyledByDubai on social media or visit the Dubai Summer Surprises website.
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