Emirates, a Dubai-based airline, will launch NFTs and metaverse experiences for its employees & customers. The airline announced plans to create trademark brand experiences in the metaverse, as well as collectable and utility-based NFTs.
The first projects are already underway, with a launch expected in the coming months, according to a statement. The airline also announced that its Emirates Pavilion at Expo 2020 will be repurposed as an innovation hub, bringing together talent to recognise projects such as the metaverse, NFTs, and Web3.
We will soon launch NFTs and exciting experiences in the metaverse, as we repurpose The Emirates Pavilion from Expo 2020 Dubai into our new centre for innovation. https://t.co/A54ryw0Tos pic.twitter.com/faGTZbYmV3
— Emirates (@emirates) April 14, 2022
Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive, of Emirates airline and Group, said: “Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection.”
“Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences. We are excited about the opportunities in the digital space of the future and are committing significant investment in financial and resource terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies.”
“It is fitting that our future-themed Emirates Pavilion at Expo is being repurposed as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy.”
