GoChat Messenger, a new messaging service from UAE telecom provider Etisalat by e&, will enable users to make free calls to anybody, anywhere, the company revealed. Both iOS and Android users will be able to download the new app. The new platform will include chat services in addition to remittance, bill payments, gaming, PCR testing services, cleaning and personal grooming. The features in this new app will be somewhat similar to the “super app” Careem.

The company rebranded earlier this year to grow its digital services and look into related industries. The business said in a statement that the launch is a part of its continuous goal to “ramp up efforts to ideate and create innovative propositions that drive smart connectivity.”

“The evolution as e& embodies our commitment to double down on enhancing the quality of our solutions while surpassing customer expectations and maximising value creation for our shareholders,” Hatem Dowidar, e&’s group chief executive officer, said in a statement then. He said the group will identify new growth opportunities, as it attempts to be a “global technology investment conglomerate.”