Rove Hotels To Plant 28,000 Trees Ahead Of COP28 UAE – Taking Steps Towards A Greener Future

As the excitement builds for the upcoming COP28 UAE, Dubai is gearing up to don a fresher shade of green. Rove Hotels, renowned for their commitment to sustainability, are stepping up to the plate by embarking on an ambitious mission to plant a staggering 28,000 trees across the city. The timing couldn’t be more perfect, as this initiative aligns with the lead-up to the highly anticipated climate summit. Here are all the details you need to know about this incredible initiative.

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First Let’s Talk About The Summit’s Significance

Dubai’s Expo City is poised to become the global epicentre for climate discussions as COP28 kicks off. Dignitaries, experts, and visionaries from all corners of the world will convene to deliberate on the pressing climate crisis. The essence of these Conferences of the Parties (COP) extends beyond mere dialogue; they summarise negotiations and deliberations aimed at assessing the actions made in curbing climate change.

Trees: Guardians Of A Greener Tomorrow

Undoubtedly, one of the most potent tools we have at our disposal to combat climate change is the simple act of planting trees. Rove Hotels is embracing this truth wholeheartedly by tying their commitment to sustainability with room bookings during the COP28 period, from November 30 to December 12. For every room booked, a new tree will find its roots in Dubai’s soil.

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Paul Bridger, Rove Hotels’ COO, summarises the sentiment perfectly: “We are thrilled to announce this initiative in which we will plant at least 28,000 trees by the end of the year. This project reflects our determination to impact the environment and support the UAE’s efforts positively. By planting trees for every booking, we aim to inspire others to join us in the fight against climate change.”

A Synergy Of Purpose

The size of this undertaking is magnified by the partnership between Rove Hotels and Eden Reforestation Projects. This non-governmental organisation is at the forefront of ecological restoration and mitigating the adverse effects of climate change. It’s an inspiring collaboration that speaks volumes about the collective determination to forge a sustainable path forward.

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Rooted Across Dubai

Embarking on this journey to infuse Dubai with newfound greenery, Rove Hotels’ nine prominent establishments –

    1. Rove Downtown
    2. Rove Expo 2020
    3. Rove Dubai Marina
    4. Rove City Centre Deira
    5. Rove Healthcare City
    6. Rove Trade Centre
    7. Rove at the Park
    8. Rove La Mer Beach
    9. Rove City Walk

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In the heart of Dubai, a transformation is unfolding, one tree at a time, setting the stage for an inspiring and impactful COP28. The pledge to plant trees not only enriches the city’s landscape but also symbolises a collective resolve to safeguard our planet’s future. The green wave sweeping Dubai is a reminder that each of us can contribute to a sustainable tomorrow.

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